Brochures remain a highly effective method of presenting a product range to the potential customer. In addition to the one fifth of the population who remain unconnected to the internet research from the Direct Marketing Association has shown that consumers are more likely to purchase from a company who provide a printed brochure or catalogue.
Brochures and catalogues are used by some of the largest and most sales savvy businesses in the world. The reason for this is that their shelf life makes them a long-lasting tool for promoting your products or service. Airlines recognise their potential and continue to use them as a principal sales tool when many flights have electronic means of interacting with the customer.
Printed brochures can be and are shared, passed along, referred to on many occasions and kept for long periods of time. The Direct Marketing Association research suggests that a direct mailed consumer brochure may be seen by four people and retained for up to six months. This type of interaction is not going to be attained with a PDF of online copy.
The various formats of brochure can be tailored to your requirements and your customers convenience. Hengrove Printing can offer small and large quantity brochure printing in perfect bound, saddle stitched or wiro bound for effective long-lasting printed materials. Loose leaf shorter shelf life products can also be supplied.